On First Experiences

Everybody agrees how important the Out-Of-Box experience is for a product. If the users’ first experience with any kind of product is frustrating it is very likely that they’ll return it and never look back.

On Operating Systems, usually, this first experience is turning on the computer and reply to some basic questions. For all the major OS like Windows or Mac OS, the software comes preinstalled in the computer. For many users, therefore, that’s the computer itself: something that you turn on and it starts working.

For Linux is quite different. Despite the efforts that some companies (including Canonical) are doing in order to be easier and easier to buy a computer with a Linux distribution preinstalled, nowadays, the first experience a user has with Linux is, most of the times, a CD and an installation process. Well, if you then want to have one of the best first Linux experiences ever, wait until Sunday and install the brand new Ubuntu 10.10. Its installation process is, ladies and gentlemen, pure joy:

I would like to congratulate the Ubiquity team for the fantastic work they do every six months. They make the first experience of those people who start with Linux better every time. It is great to have the opportunity to work with you, guys.


  1. I take it the problem with not being able to name the computer has been resolved?

  2. I think it looks amazing….however, I’m a picky bastard. Did you notice a white border around the window ? What is that ? Is that a bug / papercut ? Can it be fixed before release ?

  3. Great post, I couldn’t agree more. 10.10 installed like a breeze, it was so easy it was almost unbelievable. I remember when I was younger, installing Linux was a weekend project – very frustrating and yet lot of fun. Now that I’ve installed Linux 100+ times, I just want to use it. Funny, I was just thinking about this the other day… See my post below